What Are Cookies?
Cookies are small text files that a website places on your device when you visit. They allow the site to recognize your device, remember your preferences, and gather information about how you interact with the site. Similar technologies, including pixel tags, web beacons, local storage, and SDKs, serve similar purposes; we refer to all of them collectively as "cookies" in this policy.
How We Use Cookies
We use cookies to:
- Operate the Site and authenticate users
- Remember your preferences and settings
- Understand how visitors use the Site so we can improve it
- Measure the effectiveness of our marketing
- Detect and prevent fraud and abuse
Categories of Cookies on Our Site
Strictly Necessary
Required for the Site and Service to function. Without them, you would not be able to log in, navigate, or use core features. This includes first-party storage of settings you choose inside the Service, such as your selected NetSuite instance and reporting period, and the record of your cookie choices. It is never shared with third parties or used to track you. These cannot be disabled.
Analytics
Help us understand how visitors interact with the Site so we can improve it. Set by third-party analytics tools only with your consent (where required by law).
Marketing
Set by our advertising partners (Google Ads, Microsoft Advertising, Meta and LinkedIn) through Google Tag Manager to measure whether our campaigns lead to account signups and to show you relevant content. When you create an account we report that single “signup” event to these partners, identified only by an opaque account identifier. These cookies are only set if you allow marketing cookies.
Functional
Would enable enhanced third-party features such as embedded media or support chat. We do not currently use any functional cookies; the category is listed so you can set your preference before any are introduced.
Strictly Necessary
| Cookie / Key | Provider | Purpose | Duration |
|---|---|---|---|
| sb-*-auth-token | Supabase | Stores your authentication session to keep you logged in. | Session |
| sb-*-auth-token.0/1 | Supabase | Auth token chunks for large session payloads. | Session |
| redirectAfterLogin | FinanceIQ (localStorage) | Remembers the page you were visiting so you are returned there after login. | Session |
| accountGroupingsUpdated | FinanceIQ (localStorage) | Cross-tab signal used to sync account grouping changes between open tabs. | Session |
| cookie-preferences | FinanceIQ (localStorage) | Stores your cookie choices so we can honour them on every visit. | 12 months |
| selectedNetSuiteInstanceId | FinanceIQ (localStorage) | Remembers which NetSuite instance you are working in so the app opens where you left off. | Persistent |
| financeiq-date-state-* | FinanceIQ (localStorage) | Keeps the reporting period (month, year, view mode) you selected per instance. | Persistent |
| discoveryBreakevenSettings-* | FinanceIQ (localStorage) | Keeps your breakeven analysis configuration per instance. | Persistent |
| cfo-live-query-mode:* | FinanceIQ (localStorage) | Keeps your live query mode choice in CFO Chat. | Persistent |
Analytics
| Cookie / Key | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics (via GTM) | Registers a unique ID to generate statistical data on site usage. | 2 years |
| _gid | Google Analytics (via GTM) | Registers a unique ID used to generate statistical data. | 24 hours |
| _ga_* | Google Analytics 4 (via GTM) | Maintains session state for Google Analytics 4. | 2 years |
Marketing
| Cookie / Key | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads (via GTM) | Stores and tracks conversions after a click on one of our Google ads. | 90 days |
| _gcl_aw | Google Ads (via GTM) | Stores the Google Ads click identifier so a later signup can be attributed to the ad. | 90 days |
| _uetsid | Microsoft Advertising (via GTM) | Session identifier used by the Microsoft UET tag to attribute signups to Microsoft/Bing ads. | 1 day |
| _uetvid | Microsoft Advertising (via GTM) | Visitor identifier used by the Microsoft UET tag for conversion measurement. | 13 months |
| MUID | Microsoft | Microsoft user identifier used across Microsoft domains for ad measurement. | 13 months |
| _fbp | Meta Pixel (via GTM) | Identifies the browser so Meta can measure signups from our Facebook and Instagram ads. | 90 days |
| _fbc | Meta Pixel (via GTM) | Stores the Meta click identifier after a click on one of our Meta ads. | 90 days |
| li_fat_id | LinkedIn Insight Tag (via GTM) | Indirect member identifier used for LinkedIn conversion tracking and ad attribution. | 30 days |
| bcookie | Browser identifier used by LinkedIn to recognise the browser. | 1 year | |
| lidc | Routing cookie used by LinkedIn to select a data centre. | 24 hours | |
| UserMatchHistory | Syncs the LinkedIn Ads identifier for attribution. | 30 days |
Functional
No functional cookies are currently in use. Any added in future will be listed here before they are enabled.
Managing Your Cookie Preferences
You can control non-essential cookies in three ways:
- Our cookie consent banner and settings. When you first visit the Site from outside the United States, you will be prompted to accept or decline non-essential cookies before any are set. Visitors in the United States are not shown a banner; analytics and marketing cookies are enabled by default and you may opt out at any time. Everyone can change their choice through the "Cookie Settings" link in the Site footer or, when signed in, under Profile, Security, Cookie preferences. Your choice is stored in this browser for 12 months.
- Your browser. Most browsers let you block, restrict, or delete cookies through their settings. Disabling cookies may affect Site functionality.
- Industry opt-out tools. You can opt out of many advertising and analytics cookies through industry tools such as the Digital Advertising Alliance's opt-out page at https://optout.aboutads.info/ and the Network Advertising Initiative's opt-out page at https://optout.networkadvertising.org/.
Do Not Track and Global Privacy Control
We do not currently respond to browser "Do Not Track" signals, which have no agreed industry meaning. We honor Global Privacy Control (GPC): when your browser sends it, we treat it as an opt-out of analytics and marketing cookies everywhere, including in the United States, without showing a banner. Our cookie settings remain the primary mechanism for managing your preferences.
Changes to This Cookie Policy
We may update this policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Material changes will also be communicated as described in our Privacy Policy.
Contact
Questions about our use of cookies? Contact us at:
Honey Brown, LLC (dba FinanceIQ)
Attn: Privacy
450 Alaskan Way S., Suite 200
Seattle, WA 98104
Contact: our contact page